Visual Merchandising

Anita is a talented and creative interior stylist and visual merchandiser with more than 20 years’ professional retail experience.

Anita works as a freelance visual merchandiser and consultant.

Her extensive visual merchandising experience included managing the visual brand communications of some of the world’s best-known fashion, luxury and skincare brands including Jag, Swatch Group (Sydney 2000), Diesel Clothing, Tiffany & Co., Sportsgirl, Red Earth and The Body Shop.

Most recently, Anita worked as the National Visual Merchandising Manager for GRLmobile, managing the visual communication of this new prepaid mobile phone brand aimed at the female youth market. The position involved launching the GRLmobile brand into 84 Target stores, 100 Crazy Johns stores, more than 800 Australia Post outlets, 90 Dick Smith outlets, and Kmart outlets across Australia over a 14-month period.

Anita has designed and styled launch parties for retailers, project managed 'pop up' retailing concepts and rolled out new stores Nationally.

If your retail business is lacking the visual WOW that drives sales, contact Anita for a chat about how she can help!